Gold, 2x Silver, and Bronze awards across multiple categories – a proud recognition of the work we’ve done alongside our exceptional clients: Visku, a leading consultancy in supply chain logistics. And CFG, a distinguished and sector-changing law firm dedicated to helping individuals rebuild their lives after significant injuries.
CFG
- Gold – Best visual identity from the professional services sector
Visku
- Silver – Best creative strategy
- Silver – Best corporate rebrand following a merger
- Bronze – Best visual identity from the transport & logistics sector
Transforming Visku
When Visku approached Studio North, their recruitment-focused brand no longer reflected their expanded warehousing and logistics consultancy services. To address this, we reimagined their identity under the concept ‘Supply Chain Reimagined,’ developing a cohesive strategy that clarified their proposition, vision, and values.
The new animated logo and brand identity featured fluid, evolving elements to convey adaptability, with dots symbolising global supply chain connections. A bold colour palette and confident design language emphasised Visku’s expertise and commitment to innovation.
The results
- Business growth: 23% increase in turnover in the first year since launch.
- Sector recognition: Nationwide brand reach across the UK storage market.
- Engagement: Positive engagement from both employees and decision-makers in the industry.
Debbie Britton, CMO of Visku, praised Studio North for delivering clarity, creativity, and strategic direction, enabling the company to transition into a new and exciting phase of growth.
Transforming CFG
CFG, a leading law firm in serious injury claims, has undergone a transformative shift in its mission, embracing the ethos “More than law.” Now supporting anyone affected by serious injury, whether they have a legal case or not, CFG combines ethical practices with holistic care.
CFG redefined its approach by adopting the purpose “Championing those affected by injury.” This new positioning reflects an expanded service model that integrates legal expertise with emotional support and essential resources to address the needs of all injury-affected individuals. Internally, CFG aligned its team to prioritise holistic care, moving beyond traditional legal representation to offer comprehensive support that truly makes a difference.
CFG’s new identity, anchored by a compass logo, symbolises guidance and support for clients navigating life after injury. A vibrant colour palette and inclusive design elements further reflect the firm’s dedication to empowering and championing its clients.
The results
- Employee advocacy: Alignment with the firm’s values rose from 32% to 90%.
- Sector recognition: CFG is now a recognised advocate for anyone affected by injury, with doubled engagement across charities and trauma societies.
CFG’s transformation marks a significant step forward for the legal sector, demonstrating the power of purpose-driven branding to inspire trust, foster change, and deliver meaningful impact.
Celebrating excellence
These awards highlight our commitment to delivering impactful, insight-driven branding that transforms businesses. We are honoured to have our work recognised on such a prestigious platform and enjoyed celebrating with our peers at the awards ceremony.
Join us in celebrating this milestone!
