Blume

A brand reborn to flourish in a tech-driven future.

Deliverables:

  • Brand strategy
  • Brand architecture
  • Brand naming
  • Brand identity
  • Website
  • Campaigns

Breakthrough goal:
Change positioning and relaunch


Formerly known as MMA Digital, Blume sought a repositioning in the market. Once perceived as a claims lead-generation company, the business needed to further define itself as a tech-led, data-driven disruptor. The shift wasn’t just about perception—it was about unlocking new opportunities for growth and external investment. This required a bold rebrand, complete with a fresh identity and a new name that would encapsulate the company’s hybrid positioning: a powerful blend of technology, data, and industry expertise.

Ambition

Blume’s ambition was twofold. Firstly, it aimed to move beyond its traditional lead-generation model and reposition itself as a forward-thinking, data-powered business. Secondly, the ultimate goal of the rebrand was to attract potential external investment to accelerate expansion and innovation. However, challenges lay in shifting market perceptions, clarifying the company’s purpose, and establishing a compelling brand identity that would set Blume apart in a crowded marketplace.

Blume social media stories

Strategic direction

Our approach began with an in-depth research consultation, engaging both existing clients and employees to gain insight into the company’s current market position, service perception, and internal culture. From these insights, we developed a strategic framework that would redefine Blume’s role in the industry.

Through our ClarityLab™ brand workshops, we crafted a new positioning for the company. This included an updated brand proposition, purpose, and vision. At its core, the new direction focused on the idea: ‘Rethinking the Future of Customer Acquisition’—a concept that underscored Blume’s innovative new approach to connecting businesses with their customers.

Blume branded mug
Blume-shirt-mockup
Tech driven. People centred.
Market intelligence, Magnified.

The breakthrough idea

A new positioning required a new name. Beyond just differentiation in the marketplace, the existing name, MMA Digital, often caused confusion due to its similarity to other organisations. The rebrand needed a name that would capture the essence of growth, progress, and transformation.

We defined the new name as ‘Blume’—a word that conveys ‘flourishing’ and ‘growth’. It reflected the company’s mission to help businesses scale through smarter, data-driven customer acquisition. This was more than a name change; it was a signal of intent, a declaration that the company was evolving into something bigger, bolder, and more future-focused.

The brand identity was designed to visualise this transformation. Built around the concept of data flow, the identity system used graphical shapes and animations to create dynamic, evolving shapes—representing the businesses that Blume supports as they grow and thrive. This identity was rolled out across all key communication channels, including website design and development, social media, and video content, ensuring a cohesive brand presence.

Blume brand guidelines

The breakthrough result

Following the rebrand, Blume experienced significant growth and transformation. The company became the UK’s largest legal marketing collective, expanding rapidly from a team of around 40 to 130 people. The rebrand also attracted significant attention from investors, ultimately leading to the business being acquired within just 12 months of the rebrand launch.

Blume branded office reception