JIFFL

New identity for the future of part-time recruitment

Deliverables:

  • Brand strategy
  • Visual identity
  • Communications strategy
  • Campaigns & advertising

Breakthrough goal:
Communicate a new proposition


Part-time work is a fast-growing employment category, but one that’s still underserved by mainstream recruitment platforms. Employers face slow, clunky processes, wading through irrelevant applications to find the right fit. Job seekers, meanwhile, are often overlooked by platforms focused on full-time roles, making it hard to find work that matches their availability, goals and lifestyle.

JIFFL set out to fix that.

Ambition


Create a brand that could lead a movement, not just another recruitment app. The founders of JIFFL had a clear vision: to empower job seekers and employers alike by making part-time recruitment smarter, faster and more human. From students to returners, parents to side-hustlers, the audience is broad – but united by a need for flexibility, simplicity and respect.


Our goal was to reimagine the brand from the ground up – naming, identity, messaging and experience, so that JIFFL could own this space and lead with confidence.

Direction


Our discovery work started with understanding the pain points on both sides of the part-time hiring equation. We explored audience segments, usage behaviour and attitudes to flexibility, revealing a clear market gap and a clear opportunity for a brand that spoke directly to it.


This led to the repositioning of JIFFL as a category expert: a smart, people-first platform that balances intelligent technology with emotional intelligence.

With a fresh proposition and brand strategy in place, we created a name to match: JIFFL. A playful, memorable identity rooted in the idea of “in a jiffy”, reflecting the brand’s mission to make part-time job searching feel fast, effortless and friendly. It’s a name with movement, energy and personality. One that feels born for mobile-first discovery.

We backed this up with a bold new brand identity system, built around simplicity, clarity and speed, without ever losing the human touch.

The breakthrough idea


While most platforms treat part-time hiring as an afterthought, JIFFL puts it front and centre. In the design, in the messaging, in the UX – everything JIFFL does is shaped around the unique needs of this audience.

We shaped a brand personality that’s upbeat and unpretentious, helping JIFFL cut through in a sector full of jargon and job-board fatigue. The visual identity is fresh, distinctive and mobile-native. The voice is clear and direct, with warmth and optimism at its heart.

To support launch, we developed a targeted campaign focused on Manchester, one of the UK’s most diverse and vibrant employment markets. Messaging centred around ease, freedom and finding your fit – helping JIFFL build awareness quickly with both job seekers and employers.

The breakthrough result


The rebrand gave JIFFL the standout it needed to launch with confidence and the substance to scale. By shifting the name, narrative and visual identity, we helped transform perceptions of part-time work from something temporary and transactional to something flexible, empowering and career-enriching.

JIFFL’s AI-powered matching engine now connects candidates and employers faster, with greater accuracy. Employers have seen a reduction in time spent reviewing unsuitable applications. Candidates, meanwhile, have praised the intuitive UX and the relevance of roles surfaced to them.

The brand has secured funding to accelerate development, including further product features and regional expansion. And with strong traction across hospitality, retail and education sectors – especially among students and returners – JIFFL is well on its way to becoming the UK’s most trusted platform for part-time recruitment.

Working with Studio North has been a game changer. The rebranding to JIFFL has not only transformed our image appealing to a broad demographic of users but also helped to streamline our recruitment process and user experience significantly. We’re excited for the future!


Usman Aziz
Co-Founder & Chief Product Officer